Luura opened above the bay of Agia Eirini, on the west coast of Paros, on 1 August 2026. Parikia, the island’s main town, and the airport are each a quarter of an hour away. The hotel gives a family’s collection of contemporary art a permanent home. The brand was founded through Vivium, the Khouri family’s company in Dubai. It is part of Morgans Originals, and it gives Ennismore, the hotel group behind that brand, its first address in Greece.
The setting
The buildings step down the slope as a loose village of small blocks, with planted corners and a private chapel between them. They face west over open water, towards the channel that runs out to Antiparos. There are 39 suites, 19 with private pools, and each opens onto a garden or a terrace. From several terraces, a low rocky islet breaks an otherwise empty horizon.
Naoussa and the busy north of the island are far from here. That distance is the appeal of this coast and also its cost: dinner means a drive unless you eat at the hotel. Guests must be 12 or over.
The design
Elastic Architects designed the buildings, and Lambs and Lions designed the interiors. The materials are plaster, timber, linen and stone. The walls are thick enough at the corners that a window reads as an opening cut through them. Dark beams and oak panelling make several rooms dimmer than the bright whitewash outside. The furniture was made for the hotel, and it stands beside ceramics made on the island. Behind all this restraint is a decision about the art. A plaster wall with one small square window onto the sea has room for a painting, and most of the walls here are like that.
The collection
Sophie Khoury assembled the collection over close to two years, with the curator Artemis Baltoyanni and the team at her father’s art foundation in Dubai. It holds work by 55 artists. Some pieces come from the family’s own collection, and others were commissioned for the building. The theme was dream, myth and transformation, taken from Paros and above all from its stone.
Parian marble, known as lychnites, was cut by lamplight from underground galleries near Marathi. The Venus de Milo and the Winged Victory of Samothrace, two ancient Greek statues, were carved from it. That makes an island long known for exporting white stone a fitting place to hang paintings. The Greek painters Sofia Mitsola, Kostas Paniaras and Vasilis Papageorgiou hang beside Francesco Clemente, Claire Tabouret and Tschabalala Self. Maria Economides, whose ceramics stand in the rooms, runs the hotel’s pottery workshops, and there are marble workshops too. The quarries at Marathi are still a drive inland, so the marble comes to guests through the workshops. Spread across 39 suites and the terraces between them, the collection is never seen whole.
The table
Lenea is the main restaurant. It serves a seasonal Mediterranean menu that the hotel traces to family cooking. Mimi Kakushi brings contemporary Japanese food to the edge of the cliff, with an original restaurant in Dubai. Down by the water, Luura Pool is the third place to eat. Three restaurants is generous for 39 suites, and the west coast explains it, because the tavernas of Parikia and the restaurants of Naoussa are both a drive from the hotel. In-room dining serves the same menu, and in the 19 suites with a pool, it arrives beside the pool.
Who is this for
Luura suits adults who want to reach Paros quickly and then be left in peace, and collectors above all, since the paintings on the bedroom walls were chosen by the family that owns the hotel. Every suite faces the sea and the sunset over Antiparos. Naxos, Antiparos, Sifnos and Mykonos are a short boat ride away. The days can include yoga and meditation, a sauna and a cold plunge, and treatments with Greek botanical oils.
