Luura took its first guests on 1 August 2026, on a cliff above the bay of Agia Irini on the western shore of Paros. There are 39 suites, 19 of them with private pools. It is the first hotel the brand has opened anywhere, and it carries Morgans Originals — Ennismore’s collection of independent houses — into Greece for the first time.
The setting
Agia Irini sits on the quiet western coast, a short way south of Parikia and a long way in temperament from Naoussa. The buildings are arranged as a village rather than a block: a constellation of low whitewashed volumes stepped across the cliff, a private chapel among them, sand below. Paros Airport is 15 minutes away and Parikia the same — proximity that reads as convenience on paper and as seclusion on arrival, since the west coast holds the island’s ferry town and very little of what follows it. The house takes no guest under 12.
The provenance
Luura was founded in 2025 by Vivium, the family office of the entrepreneur and art patron Elie Khoury, who built the brand with his daughter Sophie. Ennismore announced the partnership in May 2025 and brought Luura into Morgans Originals, the arm of the group reserved for houses that answer to nowhere but themselves.
The house was first set to open for the whole of the 2026 season, in April; it arrived instead at the start of August, which in the Cyclades is the difference between a soft opening and the deep end. Two further addresses have been named — a second Parian house at New Golden Beach on the eastern coast in 2028, and an Athens address in Koukaki.
The design
The exterior is the work of Elastic Architects, the interiors of Lambs and Lions, the Berlin studio. Both write in the Cycladic grammar without quoting it: whitewashed surfaces, thick walls, edges softened rather than drawn, and a short list of materials — plaster, timber, linen, stone. Nothing in it is doing an impression of a Greek village; it is simply built the way the island builds, at a scale the island does not usually attempt.
What raises it above the register of the well-made island hotel is the art. Works by Francesco Clemente and Claire Tabouret hang beside the Greek artists Sofia Mitsola and Kostas Paniaras, with new pieces commissioned for the property rather than bought in for it. The ceramicist Maria Economides, who works on Paros, made pieces that stand in the rooms; a guest can spend a morning at her wheel instead of at the pool. That is the whole argument of the place in one gesture: the hand that made the bowl on the shelf is on the island, and will teach you.
The rooms
39 suites, each opening onto a generous outdoor terrace, and 19 of them — very nearly half the house — with a pool of their own. Soft tones and considered materials carry through from the architecture, and the art follows the guest inside rather than stopping at the lobby.
The table
Two restaurants, and neither is a hotel dining room by default. Lenea is the Mediterranean one, its menu turning on what the season gives. Mimi Kakushi is contemporary Japanese, brought over from Dubai and set on the cliff — its first Greek address, and one of the more interesting things to reach the Cyclades in some years. A third counter, Luura Pool, holds the water’s edge through the day.
The spa
Wellness here is a studio rather than a corridor of treatment rooms: a dedicated wellbeing space with a sauna and a cold plunge, and a list of massages, facials and body therapies built to the guest rather than read off a card. The oils are blended for the property from bay, oregano, bergamot and chamomile.
Paros has spent a decade becoming the island people name when they have finished with Mykonos, and most of its new hotels have gathered on the north and east — Naoussa, Ambelas, the Golden Beaches, where Luura’s own second house will stand. This first one went the other way, to a western cliff with a chapel on it and 39 doors, 15 minutes from a runway and out of sight of everything else. The house makes the introduction, for those who ask.
